Scandinavian food: Why is it becoming popular in the UK?

Swedish food sales in the UK have risen by almost 30% in the past five years, with Norway and Denmark also reporting an increase in exports destined for our dining tables. So why is Scandinavian cuisine getting so popular here?

It began with the warm, creamy, cut-price meatballs designed to fuel flat-pack furniture fans seeking a break from the aisles of Ikea. But over the past few years Scandinavian cuisine has been spreading beyond Britain's retail parks and creeping into supermarkets and restaurants.
By Maddy Savage BBC News


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